This survey is a joint research project between Japan MICE Association and Keio University Graduate School of Media Design. The purpose of the survey is to understand future trends in business travel demand and market recovery due to the impact of the corona crisis. We greatly appreciate your taking the time to complete this survey.
Survey period: Jul. 1, 2020 - Aug. 1, 2020
Survey targets: Meeting & Incentive participants, and related parties working to attract them
Survey method: Anonymous web questionnaire
1. Purpose of the survey
In recent years, the need for "Meetings (M)" and "Incentives (I)" for business travel (MICE)* has increased. In the past, MICE has had a strong image of Exhibitions and Conferences, but in terms of market size, “M” and “I” hold a much larger proportion. For tourism-related industries, instead of focusing on business that are mainly personal weekends and vacations, this sector that also includes weekday needs will become key to future growth.
In consideration to the recovery of the travel industry after-Corona and how they respond to risks, we are researching the needs and issues of related parties and users, so that it can be used to develop service and business for future market expansion.
We greatly appreciate your cooperation in this survey.
*Coined with the following acronyms
- Meeting: Meetings of companies, organizations and associations
- Incentive travel: intra-organizational, inter-organizational and consumer incentives, training trips
- Convention: International conferences held by international organizations, associations and academic societies.
- Exhibition/Event: Exhibitions, fairs and events
2. Please choose your position and answer the question
Please select your position in business travel below, and proceed to the questionnaire.
It is okay to answer twice from each position.
①The host or user
■ Viewpoint from a "hosting" or "using" perspective ■
If your business involves participating in organizational meetings (domestic or global) or incentive travel, please answer from there.
【Target group】
People who conduct business travel and evaluate the content and outcomes of their business travel
*Organizer/planner for business travel
*Participant of a conference or event
*Participant of an incentive travel
②Providers or supporters
■ Viewpoint from a "providing" or "supporting" perspective ■
If you are coordinating business travel externally or providing services and facilities, please answer from here
【Target group】
People who provide facilities and services needed for business travel
*Travel agencies, coordinators and agents.
*Accommodations, restaurants, retail stores, transportation, facilities, etc.
*Host municipalities, tourism organizations and conventions
The results will be processed statistically and treated as aggregated results, and will not be disclosed in a way that identifies the responding company or individual. The survey results will be announced as part of an academic research (The presentation data of this research can be used freely for both commercial and academic purpose, if source of the published data is noted)
We will send the results and videos to those who respond to this survey at a later date.
(The event is scheduled to take place on August 6 at 3:00 p.m. (JST) Please confirm at the end of the survey for more detail.)
For those who cannot access the survey form above
Depending on the security of your organization or company, you may not be able to access the Google forms used in the survey. We would appreciate it if you could use the following survey form.
■ Business Travel Research 2020 response form (For those who do not have access to Google Forms)
https://www.secure-cloud.jp/sf/business/1596186446bKWcjbBt
The survey is the same.
3. Research Organization
■Research Organization：Japan MICE Association
■Cooperation：Keio University Graduate School of Media Design
4. Report on Survey Results and Online Event
The results of this survey will be presented to those who have participated in this survey at the "Business travel Conference 2020”. (Information and a link to he survey materials will be sent to those who have answered the survey.)
■ BUSINESS TRAVEL CONFERENCE 2020 ■
(NOTE: NO JAPANESE-ENGLISH TRANSLATION)
Date and time: Thursday, August 6, 3:00 - 5:00 pm (JST)
Location: Online (Youtube Live, Zoom*)
Part1: Keynote Speech
3:00 p.m. - 3:30 p.m.
[Speaker]
Mario Hardy
Chief Executive Officer, Pacific Asia Travel Association (PATA)
[Host]
Naomi Mano
Chairman, Japan MICE Association
Part 2: Panel Discussion
3:40 p.m. - 5:00 p.m.
[Panelist]
Shinya Kurosawa
President of the Japan Chapter, Pacific Asia Travel Association (PATA)
President & CEO, JTB Global Marketing & Travel
Naomi Mano
Chairman, Japan MICE Association
President & CEO, Luxurique
Hiroaki Fujii
Secretary General, OMY Area Management Association
DMO Tokyo Marunouchi Secretary General
Takashi Oe
Researcher, Keio University Graduate School of Media Design
[The host organization]
Japan MICE Association, Pacific Asia Travel Association (PATA)
[Cooperation]
SHIBUYA QWS
Keio University Graduate School of Media Design